Fight the Fakes will be present during the full course of the Geneva Health Forum with a booth. The Fight the Fakes booth will raise awareness about the dangers of fake medicines.

Fight the Fakes is a campaign that aims to raise awareness about the dangers of fake medicines. The campaign gives a voice to those who have been personally impacted and shares the stories of those working to put a stop to this threat to public health. It seeks to build a global movement of organizations and individuals who will shine light on the negative impact that fake medicines have on people around the globe and to reduce the negative consequences on individuals worldwide. Founded four years ago, Fight the Fakes provides a voice to those who have been impacted by falsified medicines and shines a light on public health risks.

Through its networks of partners, Fight the Fakes reaches not only the general public, but also thousands of nurses, pharmacists, researchers, NGOs and foundations, academic institutions and their students, pharmaceutical wholesalers, and the research-based and generics pharmaceutical industry. Its website serves as a hub for materials and online action tools that can be utilized by allies and individuals to inform, inspire, empower, and mobilize communities against fake medicines